Marketing management can seem like a daunting task, but with the right tools and resources, it can be a breeze. This is by no means an exhaustive resource, but it will give you a good starting point to begin learning about this important topic.
Blog
The Advantages Of Peer To Peer Learning For Small Businesses
Employee skill development is one of the many dilemmas small businesses struggle with. Unlike their larger counterparts, they neither have the budget nor resources for a dedicated learning and development function. Some problems need an out of box thinking. Peer to peer learning can come to the rescue of small business owners.
Small Business Strategies – How To Succeed In A Competitive Market?
Starting and running a small business can be daunting, especially when competing against larger companies. In a competitive market, competing against larger businesses and other SMEs, what are the best small business strategies?
The Top 5 Common Sales Mistakes You’re Making (And How To Avoid Them)
Sales is hard. It’s even harder when you’re making common sales mistakes that could easily be avoided. In this article, we’ve covered the top 5 sales mistakes you’re probably making, and more importantly, how to avoid them.
Why Good Customer Experience Is Crucial For Your Business?
Businesses can increase their profits by up to 26 percent by simply providing good customer experience, according to a study published in the Harvard Business Review. This is likely because customers who have positive experiences with a company are more likely to return as customers, refer others, and spend more money.
How Often Do You Unplug From Work?
It worries me that there is even a need to ask this question. But truth be told, we have programmed our brains to imitate modern gadgets. We let our brains enjoy the tech equivalents of “sleep mode” and “hibernation” but seldom “shut if off”.
How to Quickly and Easily Learn New Skills for Career Growth?
Career growth can sometimes feel like a daunting task. It seems like every day the bar is raised a little higher, and it becomes harder and harder to keep up. But thankfully, there are some simple things you can do to make the process a little less intimidating. First, start by identifying the skills that are most important for your career goals. Here are some tips to help you do just that.
Why Problem Solving is the Secret Ingredient to Business Sustainability?
You can’t fight all fires. How many businesses have succumbed to the pandemic? Many. Across geographies and industries. Some may argue that the pandemic was once in a lifetime event. But can you be sure? Hence, problem solving becomes the key to business sustainability. How well can we distinguish problems from fires? And how can we turn fires into problems?
How Does Competitive Marketing Help Businesses Improve Customer Satisfaction?
Did you know that competitive marketing helps enhance customer satisfaction? It helps you eliminate guess work. Guess estimates can burn through your marketing budget. And we now see an extremely competitive landscape. You need to play offense for stealing market share and retaining customers.
How To Use Popular Opinion For Tough Decisions At Work?
Leaders cannot duck or bury their faces in the mud when making tough calls at work. Leadership is tested when selling unpopular decisions to the team. How do you do that? “My way or the highway” does not work. It gets you obedience, not acceptance. Do you use popular opinion as a work around? Can you?