Category Archives: Business Strategy

How to Retain Customers?

How to retain customers

Customer retention at all stages of a business is more important than customer acquisition. How to retain customers? The equation for how to retain customers is pretty simple. The rate of innovation should exceed the rate of increase in customer expectations.

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How do you measure business growth?

how do you measure business growth

Increase in sales revenue and profitability are the two most common objectives for every business. Businesses measure month on month, quarter on quarter, year on year growth in sales. However, it is important to segment the growth data for actionable insights. How do you measure business growth? Do you look at the overall trend? Do you segment customers into groups and monitor trend for each group?

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