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Category Archives: Marketing

Planning your Small Business Marketing Strategy in 2020

Posted on August 12, 2020 by Nitesh Verma Leave a comment

woman with laptop planning small business marketing strategy in 2020

This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.

Marketing

How do I promote my business?

Posted on July 31, 2020 by Nitesh Verma Leave a comment

shallow focus photo of white open sigange

This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.