Click through rate (CTR) is “a ratio showing how often people who see your ad or free product listing end up clicking it.” Improving click through rate ensures maximum output in the form of relevant customer actions.
This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.
This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.
How do you plan to market your small business in the post Covid-19 era. Here we discuss three easy DIY strategies for small business marketing.
Video content has better engagement compared to other content formats. Here we are sharing 6 tips on using videos for social media marketing.