Marketing is essential for any business. It helps you promote your products or services, build brand awareness, and generate leads. However, there is a lot of misinformation out there about marketing. From outdated ideas to outright myths, it can be tough to know what to believe. In this article, we’ve shared seven of the biggest marketing myths and set the record straight.
Did you know that nearly two-thirds of B2B companies outsource a portion of their marketing? It makes sense to rely on experts to get the best results. What digital marketing metrics or KPIs should you monitor? Being digital, you have access to everything you could ask for. Let us break down the key digital marketing KPIs you should focus on to assess performance and impact.
Guerrilla marketing is all about creativity, innovation, and out-of-the-box thinking. It requires a unique and unconventional approach to marketing that can be highly successful when done correctly. However, it can also be challenging to pull off without any guidance. If you’re looking for some tips on how to succeed in guerrilla marketing, look no further.
Creating a marketing mix for your business is not a one-time activity. You need to continuously analyze and adjust. First, it’s important to understand your target audience and what appeals to them. You should also have a clear idea of what you want your brand to represent, and develop marketing materials that reflect this.
Whereas once businesses could only communicate with their customers through traditional marketing channels such as print, TV, and radio ads, now businesses can communicate with them directly on social media platforms. This has given rise to the practice of relationship marketing, which is the process of building long-term relationships with customers based on trust and mutual respect.
Marketing is a complex and multi-layered field. What works for one company may not work for another, and what works today might not work tomorrow. That said, there are some key types of marketing strategy that all businesses should consider in order to be successful.
Marketing management can seem like a daunting task, but with the right tools and resources, it can be a breeze. This is by no means an exhaustive resource, but it will give you a good starting point to begin learning about this important topic.
Did you know that competitive marketing helps enhance customer satisfaction? It helps you eliminate guess work. Guess estimates can burn through your marketing budget. And we now see an extremely competitive landscape. You need to play offense for stealing market share and retaining customers.
Can smartphone makers Apple and Xiaomi use similar marketing strategies? No, they cannot. While, both may promote design features the core marketing message would be different. While Xiaomi talks about cost effectiveness, Apple’s entire strategy is based on differentiation. Marketing strategies have to be aligned to the overall business level strategy.
A lot depends on who is your customer. If millennials are your primary audience, spending most of your resources on print advertisements is not a great idea. To identify the best strategies for marketing your small business, you first need to understand your customers.