What Is the Difference Between Sales and Marketing?

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The terms ‘sales’ and ‘marketing’ are often used interchangeably, but there is a big difference between the two. Sales is about convincing someone to buy a product or service, whereas marketing is about creating the demand for that product or service in the first place.

5 Sales Cold Email Templates For B2B Service Businesses

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Sales cold emailing is a process where businesses contact potential customers who have never interacted with the company before, in an attempt to generate new leads and customers. It’s a tool that can be used by businesses of all sizes, in a variety of industries. We’re sharing 5 sales cold email templates for B2B service businesses.

Sales Communication Strategy for Small Businesses

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In a world where the average person is bombarded with over 5,000 advertising messages every day, it’s more important than ever for businesses to have a sales communication strategy that cuts through the noise and resonates with their target audience. How do you go about creating one? Read on to find out!

Don’t Sit Tight When They Swipe Right

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Closing more digital leads is quite like online dating. Be a fast mover to win more often. Make most of the customer’s intent to buy. Customers hate to wait. Businesses who respond to leads in five minutes or less are 100x more likely to convert opportunities.

The Simplest Ways to Make the Best Use of a Remote Sales Team

According to a study by the Harvard Business Review, remote teams are becoming increasingly common in businesses across the globe. 43 percent of employees now work remotely at least some of the time. While remote teams offer several advantages over traditional office-based setups, they also come with their unique challenges. How can you successfully manage a remote sales team and ensure that they are productive and successful?

The Ultimate Guide To Overcome Objections In B2B Sales

In any field, there will be experts and beginners. The experts know how to overcome objections in B2B sales with ease while the beginners are still working on mastering the art. What this means is that if you are a beginner, don’t worry – you can become an expert too! It just takes a bit of knowledge and some practice.

One Size Fits All Solution: There Is No Such Thing In Sales

In any given sales situation, there is no one size fits all solution. Tailoring your sales approach to the individual buyer and their needs is essential for success. Salespeople must be able to read their buyers and understand what motivates them in order to create a winning strategy. Buyers, on the other hand, should also be aware of what tactics work best for them and what makes them feel comfortable.