The Dark Side Of Influencer Marketing

In today’s special news report, we cover the dark side of influencer marketing. How some agencies and companies have tried misusing this to their advantage by creating false narratives to defame competitors?

Why Are Employees Leaving? A McKinsey Report

The competition for talent has changed. But why are employees leaving? Find out the findings of a recent McKinsey survey in today’s news. Other headlines for the day include the impact of digital nomads on local economies.

Marketing Myths Should Be One Of The 7 Deadly Sins

Marketing is essential for any business. It helps you promote your products or services, build brand awareness, and generate leads. However, there is a lot of misinformation out there about marketing. From outdated ideas to outright myths, it can be tough to know what to believe. In this article, we’ve shared seven of the biggest marketing myths and set the record straight.

These Digital Marketing Metrics Are Your Recipe For Success

Did you know that nearly two-thirds of B2B companies outsource a portion of their marketing? It makes sense to rely on experts to get the best results. What digital marketing metrics or KPIs should you monitor? Being digital, you have access to everything you could ask for. Let us break down the key digital marketing KPIs you should focus on to assess performance and impact.

Don’t Let Caution and Fear Stifle the Good Employees

There is a natural inclination for business owners and those in charge of setting work policies to err on the side of caution. After all, in any company, there are always a few employees who take advantage of any leniency and push the boundaries. How to avoid the pitfall of bad work policies?