What Is the Difference Between Sales and Marketing?

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The terms ‘sales’ and ‘marketing’ are often used interchangeably, but there is a big difference between the two. Sales is about convincing someone to buy a product or service, whereas marketing is about creating the demand for that product or service in the first place.

5 Sales Cold Email Templates For B2B Service Businesses

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Sales cold emailing is a process where businesses contact potential customers who have never interacted with the company before, in an attempt to generate new leads and customers. It’s a tool that can be used by businesses of all sizes, in a variety of industries. We’re sharing 5 sales cold email templates for B2B service businesses.

Sales Communication Strategy for Small Businesses

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In a world where the average person is bombarded with over 5,000 advertising messages every day, it’s more important than ever for businesses to have a sales communication strategy that cuts through the noise and resonates with their target audience. How do you go about creating one? Read on to find out!