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Welcome to Business Management Blog

Business Management Blog is your online resource for business management and strategy articles, insights, ideas and tools. I have spent the last one decade assisting small businesses with business strategy and problem solving. My mission is to help business owners find a method to the madness. Subscribe to the blog to get updates about new posts.

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What are the best strategies for marketing your small business?

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The Work from Home Conundrum

74% of workers say that having a remote work opportunity would make them less likely to leave a company. 69% of millennials would give up on certain work benefits for a more flexible working space. How can companies, especially small businesses navigate work from home expectations of their employees?

Business Management ↗

We try to simplify the art of management – managing people, goals, problems, situations. Every complex problem has a simple solution.

Business Strategy ↗

What is strategy? How do you plan to meet your business goals? This is my personal favorite category.

Customer Experience ↗

Delivering a great customer experience is a zero cost strategy to grow your business. Get some tips on improving customer experience.

Employee Engagement ↗

How do you create an employee value proposition to boost retention, loyalty and performance? Check out our employee engagement blog posts.

Leadership ↗

What are the qualities that makes one a great leader. As we believe “Leaders are made”, we explore these qualities in our Leadership blog posts.

Sales ↗

Sales is less art and more science. We share tips and best practices to help increase sales for your business.

CTR graph

Why is CTR important?

CTR as a metric should not be restricted to PPC and display ad campaigns. It has a wider use. You could include links to all marketing and customer engagement emails and monitor click through rate. The insights help you improve the email content and offers. If you run an ecommerce website, CTR needs to be measured for all your email and SMS communication – abandoned cart emails, order confirmation emails, promotional emails etc. You could measure CTR for invites to events, webinars, LinkedIn connection requests etc. Improving click through rate ensures maximum output in the form of relevant customer actions.

Business Management Blog

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