What Is the Difference Between Sales and Marketing?

Photo by Ann H on Pexels.com

The terms ‘sales’ and ‘marketing’ are often used interchangeably, but there is a big difference between the two. Sales is about convincing someone to buy a product or service, whereas marketing is about creating the demand for that product or service in the first place.

Recruiting For Your Small Business: The Do’s and Don’ts

Photo by Sora Shimazaki on Pexels.com

When you’re running a small business, it’s important to have a strong team to be successful. But recruiting can be a challenge, especially if you’re not sure where to start. To help you out, we’ve put together a list of things to keep in mind when hiring for small business. From writing a strong job listing to conducting effective interviews, we’ve got you covered. Ready to get started?