The 90-60-30 Sales Communication Strategy

Sales Communication Strategy

How to increase sales? How to increase lead conversion? How to sell more to existing customers? These are some of the most common and frequent questions discussed in business strategy and sales meetings. Thanks to the internet economy, businesses have multiple sources for generating new leads. The channels to advertise, market and acquire customers keep on increasing. As new leads keep piling on, we tend to lose track of old leads and prospects. 80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up. The 90-60-30 sales communication strategy is a framework for rechurning old leads and staying in touch with customers and prospects.

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How to Increase Sales when Business is Slow?

man in brown suit jacket

The ongoing Covid-19 pandemic impacted businesses of all size. Big or small, most businesses experienced a sharp decline in sales. While the pandemic was a once in a lifetime event for most of us, there are several other frequent causes for extended periods of low sales for a business. Some of these causes are controllable while others may be external, uncontrollable and unavoidable. In this post, we will cover tips and processes to increase sales when business is slow. How and what can be done to get back on track?

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My Biggest Leadership Mistake

my biggest mistake as a leader

My biggest strengths as a leader have been the ability to connect with my team and help them find simple solutions for problems both at work and in life. A fellow manager once said that I “effortlessly bring a method to the madness”. However, I am like most on a journey to improve myself every day. As I would rate people management as one of my key leadership qualities, this post is about my biggest leadership mistake.

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How NOT to Fire Someone?

managers discussing how not to fire someone

Firing someone is dreadful. As a manager, it has always been the most difficult task for me. I am certain it is for most. But let’s admit it. It is a job that needs to be done. It needs to be done right. There are several excuses we have to justify firing an employee. However there is one question we must ask ourselves every time – “Is it absolutely necessary to fire this person?” More often than not, a well thought, evaluated and honest answer is “No”. Let us reason with ourselves how not to fire someone.

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What is your ROI of human capital?

photo of three people smiling while having a meeting

The assessment of the returns on investment (ROI) of human capital can get you into a tricky territory. Unlike other resources, you cannot have an absolute objective assessment of human resources. I would not suggest you to do so either. People should not be judged solely based on some metrics on a dashboard. Contribution of employees go beyond numbers reflected in performance reports. However, as a business owner, it is important you measure the ROI of human capital.

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