Vendor comparison serves as a good reality check as you get feedback from customers to understand why a certain competitor was awarded the deal ahead of you. It also provides information on what parameters are most important for you customer. You could use the information and competitive benchmarking to improve your value score. This prepares you well for future sales opportunities.
Tag: Small Business
How to Pick Tools that Will Scale With Your Business
How many companies have you worked for that had an infuriating number of applications to adopt? And how many of those tools were completely disconnected from the others, siloed to a particular team that further separated the team from the rest of the company? So how do you pick the right tools for business? Here are the top 6 considerations.
Planning your Small Business Marketing Strategy in 2020
This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.
3 Skills for Effective Management
The focus of this article is people management. What are the key skills for effective management? I will share three skills you can develop and master for managing your people and earning their trust.
What is strategy?
When you have a goal in mind, strategy is about how you would reach that goal. In this post, we will understand strategy in terms of value. Business is all about delivering value to the consumer. A similar product manufactured by two different companies may have varying price points. How do you create value?
How do I promote my business?
This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.
How to market your small business at a low budget?
How do you plan to market your small business in the post Covid-19 era. Here we discuss three easy DIY strategies for small business marketing.
Are you using videos for social media marketing?
Video content has better engagement compared to other content formats. Here we are sharing 6 tips on using videos for social media marketing.
Do you monitor the risk of losing customers?
How do you track the engagement and risk status for each of your clients? At least for the high priority and strategically important customers. It is important that you monitor the risk of losing customers.
Not just a word. “NO” is an effective business strategy
We often hesitate to say No in critical situations. The expression “No” is an effective business strategy. It helps bring clarity and set expectations.