Use this Vendor Comparison Template to respond to lost deals

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Vendor comparison serves as a good reality check as you get feedback from customers to understand why a certain competitor was awarded the deal ahead of you. It also provides information on what parameters are most important for you customer. You could use the information and competitive benchmarking to improve your value score. This prepares you well for future sales opportunities.

How to Pick Tools that Will Scale With Your Business

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How many companies have you worked for that had an infuriating number of applications to adopt? And how many of those tools were completely disconnected from the others, siloed to a particular team that further separated the team from the rest of the company? So how do you pick the right tools for business? Here are the top 6 considerations.

Planning your Small Business Marketing Strategy in 2020

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This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.

What is strategy?

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When you have a goal in mind, strategy is about how you would reach that goal. In this post, we will understand strategy in terms of value. Business is all about delivering value to the consumer. A similar product manufactured by two different companies may have varying price points. How do you create value?

How do I promote my business?

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This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.