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Tag Archives: Small Business

Planning your Small Business Marketing Strategy in 2020

Posted on August 12, 2020 by Nitesh Verma Leave a comment

woman with laptop planning small business marketing strategy in 2020

This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.

Marketing

3 Skills for Effective Management

Posted on August 11, 2020 by Nitesh Verma Leave a comment

Image for Skills for Effective Management - positive senior man in eyeglasses showing thumbs up and looking at camera

The focus of this article is people management. What are the key skills for effective management? I will share three skills you can develop and master for managing your people and earning their trust.

Business Management

What is strategy?

Posted on August 8, 2020 by Nitesh Verma Leave a comment

When you have a goal in mind, strategy is about how you would reach that goal. In this post, we will understand strategy in terms of value. Business is all about delivering value to the consumer. A similar product manufactured by two different companies may have varying price points. How do you create value?

Business Strategy

How do I promote my business?

Posted on July 31, 2020 by Nitesh Verma Leave a comment

shallow focus photo of white open sigange

This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.

Marketing

How to market your small business at a low budget?

Posted on July 1, 2020 by Nitesh Verma Leave a comment

How do you plan to market your small business in the post Covid-19 era. Here we discuss three easy DIY strategies for small business marketing.

Marketing

Are you using videos for social media marketing?

Posted on June 18, 2020 by Nitesh Verma Leave a comment

photo of child sitting by the table while looking at the imac

Video content has better engagement compared to other content formats. Here we are sharing 6 tips on using videos for social media marketing.

Marketing

Do you monitor the risk of losing customers?

Posted on June 17, 2020 by Nitesh Verma Leave a comment

young woman helping senior man with payment on internet using laptop

How do you track the engagement and risk status for each of your clients? At least for the high priority and strategically important customers. It is important that you monitor the risk of losing customers.

Customer Experience

Not just a word. “NO” is an effective business strategy

Posted on March 19, 2020 by Nitesh Verma Leave a comment

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We often hesitate to say No in critical situations. The expression “No” is an effective business strategy. It helps bring clarity and set expectations.

Business Strategy

How Important is Business Strategy?

Posted on February 18, 2020 by Nitesh Verma 3 comments

Business strategy is intended to give your team the direction and guidance. How to win more customers? How to stay ahead of the competition? How to establish a clear value proposition? How to turn profitable and sustain growth?