Every year, countless small businesses go out of business. The reasons for this are varied and complex, but there are some common themes. In this article, we will explore the top 9 reasons why small businesses go out of business and what can be done to avoid them.
Are you a small business owner looking to expand your customer base and grow your business? If so, then you need a sales strategy. A sales strategy is a plan of action that you can use to increase sales and achieve your business goals. This the only small business sales strategy guide you’ll ever need.
As a small business owner, you wear many hats. You’re the CEO, the CFO, the janitor, and everything in between. It’s a lot of responsibility, and it can be overwhelming at times. Trust us, we know. We’re small business owners ourselves. In this blog post, we’re going to discuss the top 5 small business owner problems – and how to solve them.
The power of referral marketing is undeniable. Businesses that use referral marketing programs see a significant increase in customer acquisition and retention. Referral marketing is a form of word-of-mouth marketing that encourages customers to refer their friends and family to a business. There are many advantages to using referral marketing, including increased brand awareness, lower customer acquisition costs, and higher customer lifetime value.
If there’s one thing all businesses have in common, it’s that they want happy customers. It should be a no-brainer, then, that the best way to achieve this goal is by giving your customers what they really want. It sounds simple enough, but you’d be surprised how many businesses fail to do this.
SMART Goals don’t work if your problems are DUMB. Clear and fact based problem statements are the foundation of business problem solving. Here are 3 examples for you.
You may have heard about assets before but don’t know what they really mean or why they’re important. In this article, we’ll explain exactly what an asset is and how to identify them.
Small Business Owners belong to a small minority group. Often, they get caught between a cross-fire. They need all the help we can offer.
Opportunity cost is an important concept in decision-making. It refers to the trade-offs that a person or a business faces when choosing between two or more alternatives. The opportunity cost of an action is the value of the next best alternative foregone, or missed out on when that action is taken.
The terms ‘sales’ and ‘marketing’ are often used interchangeably, but there is a big difference between the two. Sales is about convincing someone to buy a product or service, whereas marketing is about creating the demand for that product or service in the first place.