Strategy is a word that gets thrown around a lot in business. But what is it, really? And what it isn’t? In this blog post, we’ll explore the concept of business strategy, and how it can be used to help businesses achieve their goals.
Closing more digital leads is quite like online dating. Be a fast mover to win more often. Make most of the customer’s intent to buy. Customers hate to wait. Businesses who respond to leads in five minutes or less are 100x more likely to convert opportunities.
Starting and running a small business can be both challenging and rewarding. It can be especially difficult to win in a competitive marketplace, but there are certain small business strategies that you can employ to give yourself the best chance of success.
There is a natural inclination for business owners and those in charge of setting work policies to err on the side of caution. After all, in any company, there are always a few employees who take advantage of any leniency and push the boundaries. How to avoid the pitfall of bad work policies?
One of the toughest things any business owner or executive can experience is being stuck in a business strategy dilemma. It’s paralyzing and frustrating, and it can seem impossible to make a decision. But here’s the good news: You’re not alone. And there are ways to work through this.
Is your business penny wise and pound foolish? Sometimes making penny wise decisions with your business can lead to being pound foolish in the long run. You may be able to save a little money in the short term, but if it means sacrificing essential functions or investments in your company, you could be doing more harm than good.
The days of companies viewing employees as costs to be minimized are thankfully behind us. Forward-thinking businesses have come to understand that investing in their human capital is essential to achieving long-term success.
Whereas once businesses could only communicate with their customers through traditional marketing channels such as print, TV, and radio ads, now businesses can communicate with them directly on social media platforms. This has given rise to the practice of relationship marketing, which is the process of building long-term relationships with customers based on trust and mutual respect.
Marketing is a complex and multi-layered field. What works for one company may not work for another, and what works today might not work tomorrow. That said, there are some key types of marketing strategy that all businesses should consider in order to be successful.
Starting and running a small business can be daunting, especially when competing against larger companies. In a competitive market, competing against larger businesses and other SMEs, what are the best small business strategies?