Business Strategy: What It Is and What It Isn’t?

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Strategy is a word that gets thrown around a lot in business. But what is it, really? And what it isn’t? In this blog post, we’ll explore the concept of business strategy, and how it can be used to help businesses achieve their goals.

Don’t Sit Tight When They Swipe Right

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Closing more digital leads is quite like online dating. Be a fast mover to win more often. Make most of the customer’s intent to buy. Customers hate to wait. Businesses who respond to leads in five minutes or less are 100x more likely to convert opportunities.

Don’t Let Caution and Fear Stifle the Good Employees

There is a natural inclination for business owners and those in charge of setting work policies to err on the side of caution. After all, in any company, there are always a few employees who take advantage of any leniency and push the boundaries. How to avoid the pitfall of bad work policies?

The Insider’s Guide To Relationship Marketing

Whereas once businesses could only communicate with their customers through traditional marketing channels such as print, TV, and radio ads, now businesses can communicate with them directly on social media platforms. This has given rise to the practice of relationship marketing, which is the process of building long-term relationships with customers based on trust and mutual respect.