Did you go mystery shopping?

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Reality seldom meets perception. As-is business processes can be surprisingly different from planned and to-be business processes. How often do you check if everything is operated as planned? How do you check. Mystery shopping is one of the most effective ways to find out the gaps.

What Customers Want? Recent Trends and Changes in Customer Behavior

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Customer needs and preferences keep changing and evolving. Thanks to data availability and analytics, companies can leverage deep customer insights and adapt. The recent changes in customer behavior as a result of the prolonged global pandemic and enforced lockdowns have significantly altered buying preferences and channels. Here are 4 key focus areas for brands to address what customers want.