Discover the most popular sales CRM software to boost your sales team’s productivity. Our comprehensive list of 10 top-rated options includes popular choices like Salesforce, HubSpot, Zoho CRM, and more.
In today’s fast-paced business world, having a robust sales CRM system is no longer a luxury but a necessity. A well-chosen CRM can streamline your sales processes, enhance customer relationships, and ultimately drive revenue growth.
To help you find the perfect CRM solution for your business, we’ve curated a list of 10 highly-rated and popular sales CRM software options. Whether you’re a small start-up or a large enterprise, these tools can help you optimize your sales efforts and achieve your goals.
Best Sales CRM Software
Here are 10 popular sales CRM software options that can help businesses streamline their sales processes and improve customer relationships:
| Popular Sales CRM | Rating | Starting Price | Free Trial | Link |
|---|---|---|---|---|
| Salesforce Starter | 4.4 (Software Advice) | $25 per user / month | Yes | Visit Site |
| HubSpot | 4.5 (Software Advice) | $90 per month (Sales Hub) | Yes | Visit Site |
| Zoho CRM | 4.3 (Capterra) | $14 per user / month | Yes | Visit Site |
| Pipedrive | 4.5 (Software Advice) | $14 per user / month | Yes | Visit Site |
| Freshsales | 4.5 (Software Advice) | $11 per user / month | Yes | Visit Site |
| Insightly | 4.0 (Software Advice) | $29 per user / month | Yes | Visit Site |
| SugarCRM | 3.8 (Software Advice) | $19 per user / month | No | Visit Site |
| Zendesk Sell | 4.3 (Capterra) | $19 per user / month | Yes | Visit Site |
| ActiveCampaign | 4.6 (Software Advice) | $15 per month | Yes | Visit Site |
| Keap (formerly Infusionsoft) | 4.1 (Software Advice) | $249 per month | Yes | Visit Site |
Note: The best CRM software for your business will depend on your specific needs and budget. It’s important to consider factors such as the size of your team, the complexity of your sales processes, and your budget when choosing a CRM platform.
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About Salesforce Starter
Salesforce Starter Suite is a tool that helps you manage your sales, marketing, and customer service all in one place. It’s like having a handy assistant to help you find new customers, close deals, and keep your customers happy.
- Starting price: $25 per user / month
- Free Trial: available (30-days)
- Free Version: Not Available
- Rating: 4.4 (Software Advice)
Starter Suite is easy to use and a great way to get started with a complete CRM system. If you need more advanced features, you can upgrade to Salesforce Pro Suite.
About HubSpot CRM
HubSpot is a great free tool to help you manage your sales and marketing. It’s easy to use and lets you track your sales activities, see how your sales team is doing, and get detailed reports.
You can even store information about your customers without any limits. If you need more advanced features, you can upgrade to paid plans.
- Starting Price: $90 per month (Sales Hub)
- Free Trial: Available
- Free Version: Available
- Rating: 4.5 (Software Advice)
About Zoho CRM
Zoho CRM is a tool that helps you manage your sales and customer relationships. It lets you keep track of all your customer information and automate repetitive tasks so your sales team can focus on selling.
You can easily communicate with your customers through email, phone, social media, and live chat.
- Starting Price: $14 per user / month
- Free Trial: Available (15 days)
- Free Version: Available
- Rating: 4.5 (Capterra)
Zoho CRM also has a free version that’s perfect for small businesses. The free version supports up to 3 users and comes with essentials like leads, documents and mobile apps.
About Pipedrive
Pipedrive is a tool that helps you manage your sales. It’s like a visual map that shows you where each deal is in your sales process. You can easily track your tasks, see how close you are to closing deals, and get reports on your sales performance.
Pipedrive works on your computer or phone, so you can access it anytime, anywhere. It also connects with other tools you might use, like email, calendars, and project management apps.
- Starting Price: $14 per user / month
- Free Trial: Available
- Free Version: Not Available
- Rating: 4.5 (Software Advice)
About Freshsales
Freshsales, automates tasks, lets you organize your leads and customers, and gives you insights into your sales performance.
You can create custom workflows to streamline your sales process, track your sales goals, and get detailed reports. Freshsales also connects with other tools you might use, like email and accounting software.
- Starting Price: $11 per user / month
- Free Trial: Available (21 days)
- Free Version: Available
- Rating: 4.5 (Software Advice)
Their free plan is ideal for small teams of up to 3 users. It offers powerful features like Kanban boards, email templates, and built-in phone and chat to help you increase productivity and build strong customer relationships.
About Insightly
Insightly is a user-friendly CRM tool that helps you manage your sales and customer relationships. It’s affordable, easy to customize, and can grow with your business.
Insightly helps you find new customers, close deals, and build strong relationships. It also works with other tools you might use, like marketing automation and customer service software.
- Starting Price: $29 per user / month
- Free Trial: Available (14 days)
- Free Version: Not Available
- Rating: 4.0 (Software Advice)
Pricing information: Insightly Plus $29/user/month (billed annually), Professional $49/user/month (billed annually), Enterprise $99/user/month (billed annually).
About SugarCRM
SugarCRM has several features like easy-to-use dashboards, reports, and AI insights. You can customize it to fit your business needs and connect it to other tools you use.
SugarCRM helps you find new customers, close deals, and keep your customers happy. The basic plan starts at $19 per user per month when billed annually and you need to sign up with minimum 3 users.
- Starting Price: $19 per user / month
- Free Trial: Not Available (They provide a free 3 minutes demo)
- Free Version: Not Available
- Rating: 3.8 (Software Advice)
The basic plan includes modules like accounts and contact management, lead and opportunity management, quote management, reporting and more.
Zenddesk Sell
Zendesk Sell is a good choice for small businesses that need a simple CRM tool. It works well with Zendesk’s help desk software, and it’s easy to use.
You can manage your contacts, track your deals, and get reports on your sales performance. Zendesk Sell has different pricing plans to fit your budget.
- Starting Price: $19 per user / month
- Free Trial: Available
- Free Version: Not Available
- Rating: 4.3 (Capterra)
The pricing starts at $19 per agent per month when billed annually for the Sell Team version. Sell Growth is priced at $55 per agent per month when billed annually and Sell Professional costs $115 per agent per month.
About ActiveCampaign
ActiveCampaign offers a mix of pre-built automation and integrations including Facebook, Google, WordPress, Shopify and more. This enables personalized emails to boost marketing campaigns.
ActiveCampaign offers tiered pricing based on number of contacts. The base plan starts at $15 per month for 1000 contacts and 1 user.
In comparison, you will have to pay $79 per month for 5000 contacts and 1 user.
- Starting Price: $15 per month (1 user, 1000 contacts)
- Free Trial: Available
- Free Version: Not Available
- Rating: 4.6 (Software Advice)
About Keap
Keap is a tool that helps you manage your sales, marketing, and online store. It lets you organize your customers, send emails, and automate tasks.
You can also track your sales and manage your online store, from inventory to payments.
- Starting Price: $249 per month (minimum 2 users)
- Free Trial: Available
- Free Version: Not Available
- Rating: 4.1 (Software Advice)
Pricing is on a monthly subscription basis and starts at $249 per month for minimum 2 users and 1500 contacts. The subscription cost increases as you add more contacts and users. For example, the price is $465 per month for 5 users and 5000 contacts.
Conclusion
These 10 sales CRM software options represent some of the top-rated and most popular choices for businesses of all sizes. While this list provides a strong starting point, the best CRM for your specific needs may depend on factors such as your team’s size, budget, and unique business processes.
We encourage you to explore these options further and consider your specific requirements before making a decision. If you’ve had positive experiences with a CRM software that isn’t included on this list, please share your insights in the comments below. We’ll periodically review and update this list to ensure it remains comprehensive and informative.
If you find any inaccuracies or outdated information in this article, please don’t hesitate to let us know. Your feedback helps us maintain the quality and accuracy of our content.


