The time is right to start your sales planning for 2024. In this post, we have a video demo and a checklist to help you unveil your sales strategy for 2024. I’ve used real data to record the video demo. Watch now to get started with your 2024 sales strategy.
Planning your sales strategy for 2024 is a crucial task that requires careful analysis, research and creativity. In this video, I have shared with you some tips and tricks on how to analyse existing sales data and create a successful sales plan that will help you achieve your goals and grow your business.
By the end of this video, you will have a clear and specific sales plan that will guide you through 2024 and beyond. So, don’t miss this opportunity to learn by watching this video demo and take your sales to the next level.
Video Demo: Sales Planning for 2024
Useful Tool: Lead management Excel sheet. Get it now.
The Planning Process
Context:
I sell digital products on Gumroad that are used by small business owners and freelance professionals. I have used sales data for my Gumroad profile to get ready for the next year.
Questions I’ve answered for my business:
- What are the sources that drive maximum visitors to my profile and product pages?
- Sources that have the highest conversion.
- What regions should I focus on to promote by products for higher sales in 2024?
Top Channels for My Business
To start my sales planning for 2024, I downloaded the source wise sales data for the past year. The top 3 lead sources contribute to 90% of my overall sales:
- YouTube: 47% share with 433 sales
- My website (xserve.in): 39% share with 358 sales
- Email campaigns: 5% share with 46 sales
Top Regions for my Business
India and United Stated together contribute to 59% of overall sales. These two regions are primary targets for my business consulting practice. Hence, I’ve decided to create more content based on keyword research for these two locations.
My Sales Strategy for 2024
Based on the information above, I have identified following as key actionable to increase sales for my digital products in 2024:
Create more YouTube videos to promote each product. The last video was published more than 11 months ago. I would create and publish one video per week for the next 3 months.
Create more landing pages on both my websites (Xserve and BMB) to drive organic traffic for all products and related keywords.
Increase the frequency of email campaigns to one email every fortnight.
Email Campaign Report
Given below is a report for my email campaigns. The open rate is extremely good at 26% however the frequency of sending emails needs improvement.
Better planning and frequency will improve engagement with my existing customers and subscribers. This will help me improve upsell opportunities as part of my sales planning for 2024.
Checklist for Sales Strategy Planning for 2024
Planning sales strategy for 2024 is not something you can do overnight. It requires research, analysis, creativity and collaboration. Here are some steps you can follow to create a successful sales plan for the next year.
Step 1
Review your current performance and identify your strengths, weaknesses, opportunities and threats (SWOT analysis). This will help you understand what worked well and what needs improvement in your sales process, product, market and team.
Step 2
Set your sales goals and objectives for 2024. Be specific, measurable, achievable, realistic and time-bound (SMART). For example, you can set a goal to increase your revenue by 20%, acquire 100 new customers, or expand to a new region.
Step 3
Define your target market and ideal customer profile. Who are you selling to? What are their needs, pain points, challenges and goals? How can you solve their problems and add value to them? Use data and feedback to segment your market and create buyer personas.
Step 4
Develop your value proposition and unique selling proposition (USP). What makes your product or service different from your competitors? How do you communicate your value to your prospects and customers? How do you position yourself in the market?
Step 5
Choose your sales channels and tactics. How will you reach your target audience and generate leads? What are the best ways to nurture and convert them into customers? What tools and resources will you use to support your sales activities?
Step 6
Create your sales budget and forecast. How much money will you need to invest in your sales plan? How will you allocate it across different channels and tactics? What is your strategy to measure your return on investment (ROI)? How will you track and project your sales performance?
Step 7
Assign roles and responsibilities to your sales team. Who will be in charge of executing each part of your sales plan? What are their tasks, deadlines and expectations? How will you motivate, train and reward them?
Step 8
Monitor, evaluate and adjust your sales plan. How will you know if your sales plan is working or not? What metrics and indicators will you use to measure your progress and results? How often will you review and update your sales plan based on feedback and data?
Conclusion
You’ve seen the data and the insights. You know what worked and what didn’t in 2023. Now it’s time to put it all together and create a sales plan for 2024 that will take your business to the next level.
Don’t wait until the last minute. Start planning today and get ready for a successful year ahead. A sales plan is not just a document, it’s a roadmap to your future. Let’s make it happen!
Nice write
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