A lot depends on who is your customer. If millennials are your primary audience, spending most of your resources on print advertisements is not a great idea. To identify the best strategies for marketing your small business, you first need to understand your customers.
Tag: Sales and Marketing
How to handle sales objections?
“Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Zaglar. Most prospects you speak to have sales objections, or reasons they’re hesitant to buy your product. Some fake reluctance to sweeten the deal. How to handle sales objections?
Did you go mystery shopping?
Reality seldom meets perception. As-is business processes can be surprisingly different from planned and to-be business processes. How often do you check if everything is operated as planned? How do you check. Mystery shopping is one of the most effective ways to find out the gaps.
This is how I generate free leads for my business
Lead generation can be both expensive and tricky. However there are lot of easy options available for lead generations and nurturing. This is how I created a system to generate free leads for my business. Will this work for you?
Use this Vendor Ranking Template to respond to lost deals
Vendor comparison serves as a good reality check as you get feedback from customers to understand why a certain competitor was awarded the deal ahead of you. It also provides information on what parameters are most important for you customer. You could use the information and competitive benchmarking to improve your value score. This prepares you well for future sales opportunities.
What is Click Through Rate and Why CTR is Important?
Click through rate (CTR) is “a ratio showing how often people who see your ad or free product listing end up clicking it.” Improving click through rate ensures maximum output in the form of relevant customer actions.
The 90-60-30 Sales Communication Strategy
How to increase sales? How to increase lead conversion? How to sell more to existing customers? These are some of the most common and frequent questions discussed in business strategy and sales meetings. Thanks to the internet economy, businesses have multiple sources for generating new leads. The channels to advertise, market and acquire customers keep on increasing. As new leads keep piling on, we tend to lose track of old leads and prospects. 80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up. The 90-60-30 sales communication strategy is a framework for rechurning old leads and staying in touch with customers and prospects.
How to Increase Sales when Business is Slow?
The ongoing Covid-19 pandemic impacted businesses of all size. Big or small, most businesses experienced a sharp decline in sales. While the pandemic was a once in a lifetime event for most of us, there are several other frequent causes for extended periods of low sales for a business. Some of these causes are controllable while others may be external, uncontrollable and unavoidable. In this post, we will cover tips and processes to increase sales when business is slow. How and what can be done to get back on track?
Planning your Small Business Marketing Strategy
This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.
Stop Sabotaging Your Sales! Debunk These 6 Damaging Myths
Sales is less art and more science. The skills to excel in sales can be taught. However, there are lots of common misconceptions and sales myths you should avoid. You would have heard some or all of these 6 sales myths.