Average job tenure now ranges between 2 years to 3 years. If we were to plot global average job tenure in the last 2 decades, it certainly would be a skewed distribution. Switching a job in less than a year or two is no longer considered a taboo. Let us share 6 tips for succession planning for your organization.
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Planning your Small Business Marketing Strategy
This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.
How to Monitor Customer Satisfaction Without Surveys?
Customer satisfaction is the golden ticket to business growth, but what if surveys just aren’t working for you? Maybe your audience hates them, or they just don’t fit your business model. Can you monitor customer satisfaction without surveys?
3 Skills for Effective Management
The focus of this article is people management. What are the key skills for effective management? I will share three skills you can develop and master for managing your people and earning their trust.
How to help employees manage work life balance during the Covid-19 lockdown?
Maintaining a healthy work-life balance has always been a tricky challenge for most employees. This is a greater challenge as working spaces have been confined to our living rooms. Companies worldwide have allowed employees to work from home. Partial work from home or work from anywhere will continue in the post Covid-19 era. How can companies and management help employees manage their work life balance?
What is strategy? How Strategy Creates Value (and Sales!)
Confused by “strategy”? We explain it simply! Discover how crafting a winning strategy is the key to creating value for your customers, boosting sales, and achieving success. Learn more about strategy today!
Stop Sabotaging Your Sales! Debunk These 6 Damaging Myths
Sales is less art and more science. The skills to excel in sales can be taught. However, there are lots of common misconceptions and sales myths you should avoid. You would have heard some or all of these 6 sales myths.
How to create an Employee Value Proposition?
What is the most influential lever for employee retention at your workplace? Creating an employee value proposition helps your meet business objectives.
Are you guilty of overlooking trivial expenses on the balance sheet?
It won’t be incorrect to state that some trivial and unnecessary expenses get ignored during business reviews. The impact of saving such expenses is so miniscule that the management does not bother reviewing them. However, I recommend you question every single line item. What seems trivial may have a very significant impact.
How do I promote my business?
This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.