Bing search has a 6.45% share in the US, 12.26% in the UK, 9.03% in Canada, and 24.9% in Hong Kong.
Bing search is more than just a second option when it comes to optimizing your website for search engines. It is a powerful and versatile tool that can help you reach new audiences, improve your rankings, and boost your online visibility.
In this blog post, we will show you why you should not ignore Bing search for SEO, and how you can leverage its features and benefits to grow your online presence.
Bing Search is not just a search engine, it’s a language model that understands the meaning behind your queries and provides the most relevant and accurate results. By optimizing your website for Bing SEO, you can reach more qualified users who are looking for exactly what you offer.
Bing Search Statistics
According to StatCounter, Bing has a global market share of 2.71% as of September 2021, which may not seem impressive at first glance. However, if you look at specific countries and regions, you will find that Bing has a much higher share in some of them.
For example, Bing has a 6.45% share in the US, 12.26% in the UK, 9.03% in Canada, and 24.9% in Hong Kong. Moreover, Bing tends to attract older and more affluent users, who may have higher purchasing power and conversion rates.
- Bing is the second largest search engine worldwide, with a 2.47% market share.
- Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year.
- Bing is available in 105 languages and 238 countries.
- Bing had 963.5 million unique visits in October 2019 and accounts for 4% of all organic search visits in the US.
- Over 70% of those who use Bing are older than 35, and 38% of those who use Bing have a household income of more than $100,000.
These statistics certainly make Bing search a key ingredient for a successful SEO strategy.
Advantages of Bing Search for SEO
Bing search has some unique features and advantages that can help you optimize your website for better performance and user experience.
For instance, Bing offers more control over how your site is crawled and indexed, allowing you to set crawl rates, geo-targeting, canonical tags, and URL parameters through the Bing Webmaster Tools.
Bing also provides more insights into your site’s performance and analytics, such as click-through rates, impressions, keywords, backlinks, and social media signals.
Additionally, Bing search for SEO has a more lenient approach to duplicate content and penalties, which can give you more flexibility and room for experimentation.
Bing search is also integrated with other Microsoft products and services, such as Windows, Office, Cortana, Skype, Outlook, and LinkedIn. This means that you can tap into a large and diverse network of users who use these platforms on a daily basis.
For example, you can optimize your site for voice search using Cortana, or target professionals and businesses using LinkedIn. You can also leverage the Microsoft Advertising Network, which allows you to display your ads on Bing search results pages, as well as on other partner sites and apps.
Should you be adding Bing Search to your SEO strategy?
As you can see, Bing search is not something that you should overlook or neglect in your SEO strategy. It is a valuable and complementary resource that can help you reach new markets, improve your site’s performance, and enhance your online reputation.
By adding Bing search to your SEO arsenal, you can gain a competitive edge and achieve your online goals.
- Bing search has a considerable market share in some regions, such as the US and UK, which means more potential traffic and customers for your website.
- Bing search offers transparency and control over your website’s ranking factors, such as keywords, backlinks, and social signals, which can help you optimize your SEO strategy more effectively.
- There is lower competition level than Google, which means it is easier to rank higher and get more visibility for your website on Bing search results.
- Bing search has a diverse and loyal user base, which means you can reach different segments of customers and increase your brand awareness and loyalty.
Some Key Features
- Bing Rewards: A program that awards points to users who perform searches and completes daily tasks. You can cash in your points for special prizes such as 100 GB of OneDrive Storage, a $5 Amazon Gift Card, 1 month of Hulu Plus, 60 minutes of Skype credit, a $5 Starbucks Gift Card, and much more.
- Bing Image Match: A feature that allows you to find an image on the web or have an image on your PC that you would like to “re-find” on the internet. You can use Image Match to find a larger and high-resolution copy of that same exact image.
- Bing Computations: A feature that allows you to perform computations by typing in your math query to see instant results. You can type in simple equations such as “100 / 5” or “100 divided by 5” to get super-fast answers right inside Bing.
- Bing Video Hover: A feature that allows you to preview videos before clicking on them. This is especially useful when searching for videos on the web, as it can be difficult to know if you are about to click on the correct video or a copycat.
- Bing Timeline: A feature that allows you to explore different events and news stories over time.
- Intelligent Search technology: A feature that provides results based on your interests and preferences.
- Touch-friendly calculator: A feature that provides a calculator which is touch-friendly and can be used to change around your math problem.
Conclusion: Bing Search for SEO
Bing search is not a platform that you can afford to overlook when it comes to your SEO strategy. It has a significant market share, especially in the US, UK, and Canada, and it offers some unique features and benefits.
By optimizing your site for Bing, you can reach a wider audience, improve your rankings, and increase your traffic.
Bing has a transparent and consistent algorithm, which makes it easier to understand and follow its guidelines. In conclusion, Bing search is a valuable asset for any business that wants to grow and succeed in the competitive digital landscape.