Don’t Sit Tight When They Swipe Right

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Closing more digital leads is quite like online dating. Be a fast mover to win more often. Make most of the customer’s intent to buy. Customers hate to wait. Businesses who respond to leads in five minutes or less are 100x more likely to convert opportunities.

These Digital Marketing Metrics Are Your Recipe For Success

Did you know that nearly two-thirds of B2B companies outsource a portion of their marketing? It makes sense to rely on experts to get the best results. What digital marketing metrics or KPIs should you monitor? Being digital, you have access to everything you could ask for. Let us break down the key digital marketing KPIs you should focus on to assess performance and impact.

How To Measure The Spread Of Data?

Making sound business decisions often relies on having accurate data. However, not all data is created equal, and it can be difficult to measure the spread of data to understand how it varies and what that means for your business. There are a few different ways to go about measuring the spread of data, each with its benefits and drawbacks. In this blog post, we will explore three of the most common methods used to measure the spread of data.

Are you chasing the right goals?

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What gets measured gets managed. You would have heard this several times. There is so much focus on measuring and reporting all data that is easily available. This leads to information overload. Colorful charts on the projector screen scream for attention. Quite often, teams waste energy and time on meaningless reports. What are you monitoring? What are your goals? Are you chasing the right goals?

How do you measure business growth?

Increase in sales revenue and profitability are the two most common objectives for every business. Businesses measure month on month, quarter on quarter, year on year growth in sales. However, it is important to segment the growth data for actionable insights. How do you measure business growth? Do you look at the overall trend? Do you segment customers into groups and monitor trend for each group?