Do you monitor the risk of losing customers?

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As per an analysis by Gallup, “indifferent customers are less likely to want to expand their business with their existing vendors or be an early adopter of new products or services”. B2B companies are at a constant risk of losing their customers to their competitors. Do you monitor the risk of losing customers?

How do you track the engagement and risk status for each of your clients? At least for the high priority and strategically important customers.
How do you ensure that your team does not ignore those subtle, unstated early warning signals a customer might give. Signals such as a passing comment about dissatisfaction with some product features or service quality. Or constant delay in payments or irregular response to your emails.
The last few months have been very testing and uncertain for humanity. The threat and spread of Covid-19 has slowed down economies, industrial output and business activities. This entire episode will have a longer impact on the overall way of living and working. Consumers and businesses will be circumspect. Discretionary spends will be cut down and each line item in the balance sheet will be scrutinised. New customer acquisition will be relatively difficult and expensive.
More than ever before, customer retention has to be a top priority for businesses.
Given below is the link for an easy to use, Free client engagement and risk tracker developed by XServe Consulting, a business strategy consulting firm from Mumbai, India.
Client Engagement and Risk Tracker
How to use the template:
  • Click on the link above the image
    • You may download the tracker as a Microsoft Excel template (File > Download > Microsoft Excel (.xlsx)
    • Or if you are signed in with a Gmail account (recommended), you can copy the tracker as a GSheet to your Google Drive (File > Make a copy)
  • Delete the sample entries. Do not delete entries in columns E, G, Q and R
  • Enter the details in the sheet “Risk Tracker” – columns B to D, column F and columns H to P
  • You will get the Risk Score (column Q) and Risk Status (column R) for each client entry
  • Fill details in columns S to X on what actions you plan to take to mitigate the risk for each client

By Nitesh Verma

Founder - Business Management Blog. I am an independent business strategy consultant, helping companies take data driven business decisions. My mission is to find and implement simple solutions for complex business problems.


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