How to De-Risk Your Business: 5 Effective Strategies

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If you’re an entrepreneur, you know that one of the most important things you can do is de-risk your business. But what does that mean, exactly? In this blog post, we’ll explore five effective strategies for de-risking your business. By implementing these strategies, you’ll be in a better position to weather any storms that come your way.

5 Strategies to de-risk your business

No business is without risk, but there are ways to minimize these risks and make your business more likely to succeed. Here are 5 strategies you can use to de-risk your business:

  1. Diversify your customer base
  2. Diversify your revenue streams
  3. Build a strong team
  4. Create a strong operations infrastructure
  5. Have a clear understanding of your costs

Diversify your customer base

One of the best ways to de-risk your business is to diversify your customer base. When you have a broad customer base, you are less likely to be impacted by any one event or change in the market. For example, if you have a business that sells products to both consumers and businesses, then a recession may impact your consumer customers but not your business customers.

After all, if the majority of your revenue comes from just one or two customers, then it only takes a dip in their spending to see your profits plummet. Hence, diversifying your customer base is a key way to de -risk your business.

So how do you go about diversifying your customer base? There are a few different ways, but one of the best is to use customer segmentation. This is a process of dividing your potential customers into groups based on shared characteristics. Once you’ve done this, you can then tailor your marketing and sales efforts to each group.

Not sure how to go about customer segmentation? Send me a message or connect with me on LinkedIn for a conversation.


Diversify your revenue streams

There are many benefits to diversifying your company’s revenue streams. For one, it can help insulate your business from economic downturns. If one stream of revenue dries up, you’ll still have others to fall back on. Additionally, diversifying your revenue streams can help you tap into new markets and reach new customers.

So how can you diversify your revenue streams? There are many ways to do it, but some common methods include selling products or services, licensing your technology, or offering consulting services.

Whatever route you decide to take, make sure you diversify wisely and carefully consider all your options. Doing so will help ensure that your business is stable and successful for years to come.

Build a strong team

build a strong team to de-risk your business
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As your business grows, it becomes increasingly important to have a strong team in place to support you. Not only will a strong team help you to achieve your goals, but it will also help to de-risk your business.

There are a few key things to look for when building a strong team. First, you want to make sure that everyone is on the same page and working towards the same goal. It’s also important to have a diverse team with a variety of skills and perspectives. And finally, you want to make sure that your team is passionate about what they’re doing.

Building a strong team is essential to the success of your business. By taking the time to build a strong team, you’ll be able to achieve your goals and de-risk your business.

Create a strong operations infrastructure

As your business grows, it’s important to make sure that your operations infrastructure can handle the increased workload. This means creating efficient processes and systems, and hiring and training the right people to manage them.

A strong operations infrastructure will help you keep your business running smoothly, even as it grows. Here are a few tips to help you create a strong operations infrastructure for your business.

  • Create efficient processes – make sure your operations and results are not dependent on people, but are driven by SOPs and processes
  • Hire and train the right people – make skill development a priority
  • Create a system for tracking and managing data – measure what matters
  • Be prepared to scale – think ahead. Have the plan in place to scale your business
  • Continuous improvement – this has to be the DNA of your organization

Have a clear understanding of your costs

No business can survive without a clear understanding of its costs. Prices must be set at a level that covers all costs, including overheads, and leaves a margin for profit. If a business does not have a clear understanding of its costs, it is at risk of making decisions that could lead to financial difficulties.

There are two main types of costs that a business needs to be aware of – direct costs and indirect costs. Direct costs are those that are incurred as a result of producing goods or services. Indirect costs are those that are not directly related to production but are necessary for the business to operate.

Understanding the different types of costs is important, but it is also necessary to know how to calculate them. This can be done using a variety of methods, but the most important thing is to be consistent in the way you do it.

Here are some examples of cost calculation methods:

Unit cost method: calculate the total cost of each unit produced and add it up. This method is useful when you want to provide an accurate estimate of your production costs.

Total cost method: calculate all the fixed costs and all the variable costs, then add them together. This method is useful if you want to find out what your total costs are, but not necessarily your unit production costs.

Activity-based costing (ABC): track all the activities involved in production, then assign a portion of the total cost to each activity. This method is useful when you want to find out which activities are costing you the most money so that you can focus on reducing those costs.


As the business world becomes increasingly complex, so too does the challenge of managing risk. In today’s environment, organizations must continuously assess and monitor risks to protect themselves from potential threats.

One of the most effective ways to de-risk your business is to perform a continuous risk assessment. This process involves identifying, assessing, and mitigating risks on an ongoing basis. By constantly monitoring risks, you can make sure that your business is prepared for any potential challenges.

So how do you go about conducting a continuous risk assessment?

Here are a few key tips:

Identify all potential risks: You can’t effectively manage risks if you don’t know what they are. Make sure to identify all potential risks that could affect your business, both external and internal.

Constantly monitor risks: Risk management is an ongoing process, not a one-time event. You need to constantly monitor risks, both internal and external, as well as changes in your business or industry that could affect those risks.

Evaluate the likelihood and impact of risks: Once you’ve identified a risk, you need to evaluate its likelihood of occurring and its potential impact on your business if it does occur. This will help you prioritize which risks to address first.

Develop plans to mitigate risks: To effectively manage risks, you need to have plans in place for how to deal with them if they do occur. These plans should address both the likelihood and potential impact of the risk.

By following these tips, you can ensure that your risk management activities are continuous and effective.

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By BMB Staff

Business Management Blog is your online resource for business management and strategy articles, insights, ideas and tools. We talk about Business Management, Strategy, Customer Experience, Employee Engagement, Leadership and Career Growth. Subscribe to the blog to get updates about new posts.

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