Business Strategy: What It Is and What It Isn’t?

close up of a sentence on a letter board
Photo by Brett Sayles on

Strategy is a word that gets thrown around a lot in business. But what is it, really? And what it isn’t? In this blog post, we’ll explore the concept of business strategy, and how it can be used to help businesses achieve their goals.

What is business strategy?

pensive male teen thinking what is business strategy
Photo by Andrea Piacquadio on

A strategy is a plan of action designed to achieve a specific goal. In business, strategy is used to make decisions about how to allocate resources to grow the business and achieve profitability. However it often gets confused with operational planning or management, but it is distinct from these activities.

Operational planning is short-term and focuses on activities that will generate revenue and profit in the near future.

Management is the process of running the day-to-day operations of the business. Strategy is longer-term and focuses on the overall direction of the business and how to achieve sustainable growth.

There are many different types of business strategy, but some common examples include growth strategy, diversification strategy, and turnaround strategy.

A growth strategy is used to expand the size of the business, while a diversification strategy is used to enter new markets or product categories. A turnaround strategy is used when a company is in financial distress and needs to improve its financial performance.

What business strategy isn’t

Business strategy is the careful planning and execution of initiatives to achieve specific business goals. However, there are a few things that it is not.

Business strategy is not a one-size-fits-all blueprint, nor is it a set of predetermined actions. The best strategies are flexible and adaptable, based on the specific circumstances of the company.

It is not something that can be created overnight. It takes time, effort, and careful planning to develop a successful strategy.

Many things can contribute to the success or failure of a business, but not all of them can be considered part of the strategy. Things like marketing, sales, customer service, and product development are all important, but they are not the same as a business strategy.

Business strategy is the process of creating a plan to achieve specific goals.

It is the overall game plan for the business, and it takes into account all of the different moving parts of the business. Marketing, sales, customer service, and product development all play a role in business strategy, but they are not the same thing.

If you want to create a successful business, you need to have a clear business strategy. Without it, you’ll be flying blind and it will be very difficult to achieve your goals.

Common Misconceptions

Perhaps the most common misunderstanding is that business strategy is all about coming up with a grand plan or vision for the future. While having a clear vision is certainly important, it is not the only factor that goes into developing a successful business strategy.

Another common misconception is that business strategy is only for big businesses. This is simply not true. Even the smallest businesses can benefit from having a well-developed business strategy. Small businesses often need to be even more strategic than large businesses, because they have fewer resources and less room for error.

Finally, another common misconception about business strategy is that it is static and never changes. Again, this is not true. The best business strategies are flexible and adapt to the ever-changing business landscape.

The three key elements of business strategy

What are the key elements of a successful strategy for your business?

Strategy is all about setting goals and then figuring out the best way to achieve them. The three key elements of a successful business strategy are:

  1. Clear understanding of your business and your goals.
  2. Well-defined target market.
  3. Detailed plan of action outlining how you will achieve your goals.

If you can nail these three elements, you’ll be well on your way to achieving success in your business.

Why do you need to review and revise your business strategy?

As your business grows and evolves, it is important to periodically review and revise your business strategy. This allows you to ensure that your strategy is still aligned with your business goals and objectives. Additionally, revisiting your strategy allows you to assess whether or not your current strategy is working and make any necessary changes.

So why is it important to review and revise your business strategy? There are a few key reasons:

  1. To ensure your strategy is still aligned with your business goals
  2. See if your current strategy is working
  3. Make any necessary changes

As your business grows, you may find that your original strategy no longer makes sense. Maybe you’ve expanded into new markets or added new product lines. Or maybe your competitors have changed and you need to adjust your strategy to stay ahead. Whatever the reason, it’s important to review and revise your business strategy regularly so that you can continue to grow and succeed.

How to get started with developing your strategy?

Developing a business strategy is an essential part of any business. It helps you figure out where you want to go and how you’re going to get there. But where do you start?

There are a few key things you need to do when developing your business strategy. First, you need to understand your business’s strengths and weaknesses. This will help you determine where you have a competitive advantage and where you need to improve. Next, you need to set some goals. What do you want to achieve in the short-term and long-term? Once you have a good understanding of your business and your goals, you can start to formulate your strategy.

There are many different ways to develop a business strategy, but there are a few key elements that all successful strategies have in common. If you keep these in mind as you’re developing your strategy, you’ll be well on your way to success.


A business strategy should:

  • Be realistic: Every business has limitations, so your strategy must take these into account. If you set unrealistic goals, you’re setting yourself up for disappointment.
  • Be specific: A good business strategy is specific and focuses on a few key areas. Trying to accomplish too many things at once will only make it more difficult to achieve your goals.
  • Take into account your resources: A successful business strategy takes into account the resources that you have available. If you don’t have the resources to achieve your goals, then you need to find a way to acquire them.
  • Have a timeline: A good business strategy has a timeline that sets out when each goal should be achieved. This will help keep you on track and ensure that you’re making progress toward your objectives.

Once you’ve developed your strategy, you must put it into action. The best way to do this is to develop a plan of how you’re going to achieve each of your goals.


Business strategy is about more than just making a profit. It’s about finding a way to create value for your customers and employees. It’s about having a clear vision for your business and making decisions that align with that vision.

Strategy is a process that helps organizations achieve their goals. It involves making decisions about what products or services to offer, how to produce them, and how to market and sell them. Hence, business strategy is not a static document. It should be constantly reviewed and updated as the business changes and grows.

To stay up-to-date on the latest business strategy news and tips, do like and subscribe to our blog. Thank You.

Follow us on your favorite social network for daily updates

By BMB Staff

Business Management Blog is your online resource for business management and strategy articles, insights, ideas and tools. We talk about Business Management, Strategy, Customer Experience, Employee Engagement, Leadership and Career Growth. Subscribe to the blog to get updates about new posts.

1 comment

Share your views

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: