The term ‘AI’ has been around for decades. However, it was hyped recently after the introduction of ChatGPT in November 2022. Not only are people using it, but the majority of modern businesses are also incorporating it into their workflow.
According to a Forbes Advisor survey, 64% of business owners believe that AI will improve customer relationships, 60% say it will increase productivity, and 42% admire it for streamlining job processes. So, AI has overall positive impacts on businesses.
What are those ‘positive’ impacts? How is AI changing modern businesses? Well, it streamlines workability, saves time, and improves productivity for sure. To see some practical applications of AI in businesses, read this detailed guide and learn more!
Automating Repetitive Tasks.
Every business has some repetitive tasks involved in their daily routine that humans do. Whether it is reading an email and responding, data entry, or chasing your customers, a lot of manual tasks can be automated with AI integration.
Business process automation transforms the way a few tasks happen in your company. Consider automation by putting in place a virtual conveyor belt to go through repetitive tasks to free the ‘human workforce’ to handle other productive tasks.
For example, automating candidate screening. Instead of the HR department going through the resume of each application, they can use applicant tracking systems (ATS) to screen candidates automatically as per specific criteria. ATS systems can also be used to update applicants with the application status. If someone doesn’t come up to the job’s requirements, these AI-based technologies send emails to the candidate and tell them they aren’t moving forward.
Whatever the task you want to automate, there are going to be several relevant AI tools and techniques. Put one into trial and see how it reduces human efforts and errors, maximizes productivity, and reduces the time it takes to complete the task.
Supporting Content Creation.
About 70% of B2C marketers use content marketing to attract customers. And do you know what is the most vital aspect in content marketing? Of course, ‘content’.
Content isn’t only in the form of text; it can be images, videos, infographics, etc. Well, it doesn’t matter what the content type, there are AI-based tools, techniques, or strategies to speed up its creation process.
For instance, tools like Google Bard, ChatGPT, Jasper, etc., can be used to write blog posts, emails, and ad content for companies. To create unique images, tools like DALL-E, Stable Diffusion, Midjourney, etc., can help.
And even if there is a copywriter or an SEO person creating website content, another tool that can help them automate the writing process is an AI sentence generator.
Instead of writing yourself a paragraph or sentence, submit your topic into the input box, choose the writing style, and the number of sentences. Click on the Generate button, and the tool will write relevant content for you.
While content generated by AI tools may not be ‘publish-ready’, it is a way better starting point than starting from scratch. Don’t you think it will save an enormous amount of time? Yes, it always does.
Improving Customer Service.
An important part of almost all businesses is their customer service. AI can be integrated into how they engage with customers for faster response time, 24/7 availability, and tailored solutions as per customers’ specific needs.
In a DialPad survey, 1,000 customer service professionals were surveyed. Almost 66% of them said that implementing AI in their workflow brought positive impacts. They improved customer satisfaction, agent retention, and more.
AI-powered chatbots are a renowned example of AI integration in customer service. These chatbots promptly answer the customers’ queries without requiring a human representative to intervene. These bots are available 24/7 and save time.
According to Zendesk, in the near future, 80% of a customer’s queries are expected to be resolved autonomously by AI. This shows how fast AI tools are taking over the different tasks performed by customer service responders.
Conclusion
Generative AI is changing modern businesses in many ways. AI automates repetitive tasks, speeds up content creation, and improves customer service.
AI handles many of the repetitive tasks performed by human employees. For example, responding to emails, inputting data, etc. This saves a lot of time and allows the human workforce to focus on other productive tasks.
AI is important in current-era content creation, too. AI tools like ChatGPT and Jasper speed up writing tasks, while image generators like DALL-E create unique visuals.
In customer service, AI-powered chatbots provide quick, 24/7 responses and improve customer satisfaction. Many business owners believe AI enhances customer relationships and streamlines job processes.
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