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Tag: branding

How Does Competitive Marketing Help Businesses Improve Customer Satisfaction?

Learn from competitive marketing

Did you know that competitive marketing helps enhance customer satisfaction? It helps you eliminate guess work. Guess estimates can burn through your marketing budget. And we now see an extremely competitive landscape. You need to play offense for stealing market share and retaining customers.

By Nitesh Verma
Categorized as Marketing

Why is marketing understanding important in strategy formulation?

drug store drink coca cola signage on gray wooden wall
Photo by Pixabay on Pexels.com

Value in a business is what the customer is willing to pay for. Business strategy is about creating and communicating value to the customer. What is value for the customer? How do you create and communicate value? This is what makes marketing understanding important in strategy formulation.

By Nitesh Verma
Categorized as Business Strategy

How can customer experience create a differentiation for a brand?

cheerful young ethnic lady smiling while holding stack of clothes hanging on rack
Photo by Sam Lion on Pexels.com

People tend to remember the extreme experiences – the most pleasant and the most unpleasant. What people remember is what they talk about. Brands want customers to talk good about them. Word of mouth is the best marketing you can ask for. This is where customer experience creates a differentiation for a brand.

By Nitesh Verma
Categorized as Customer Experience

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