Did you know that 77% of internet users read blogs?
80% of bloggers report that blogging drives results. Bloggers who publish two to six times per week are 50% more likely to report strong results.
The biggest challenge remains consistent planning of blogging content. Well, no more!
I’ve just published a Free Blog Content Calendar Template – Use this free template to list all planned topics, associated keywords and track posting schedule.
Blog Content Calendar Template – Video Demo.
- List all planned blog post topics in this Google Sheets template for Blog Content Calendar
- Plan the publishing schedule and track adherence
- Assign responsibilities to content writing team (This template can be shared with your team for collaboration)
- Track associated keywords
Recommended Post: Keyword research for blogging.
Pro Tips for Planning Your Blog
Conquering the blogosphere is all about consistency and quality content. But without a plan, those aspirations can quickly turn into a disorganized mess.
Here are some pro tips to transform your blog planning from frantic to fantastic:
- Know your niche and audience
- Content brainstorming
- Embrace the power of variety
- Seasonal savvy
- Befriend the content calendar tool
- Prioritize and batch similar tasks
- Repurpose your content
- Schedule promotion time
- Analytics are your ally
- Embrace flexibility
Know Your Niche & Audience:
Before diving headfirst into topics, identify your niche and target audience. What are you passionate about? Who are you trying to reach? Understanding these aspects steers your content creation and ensures your calendar caters to your readers’ interests.
Content Brainstorming Bonanza:
Schedule dedicated brainstorming sessions to generate a treasure trove of blog post ideas. Mind maps, competitor analysis, and even social media trends can spark inspiration.
Keep a running list of topics for easy access when building your calendar.
Embrace the Power of Variety:
While focusing on your niche, incorporate content variety to keep your audience engaged. Intersperse evergreen content (topics with lasting relevance) with trending news, listicles, interviews with industry experts, or even infographics.
Seasonal Savvy:
Capitalize on seasonal trends and holidays. Plan content relevant to upcoming events or celebrations to boost traffic and engagement.
Tip: Use Google Trends to identify trends related to your niche and industry.
Given below is an example – We compare two trends of two key phrases related to blogging: “best blogging platform” vs. “free blog sites“.
Befriend the Content Calendar Tool:
Gone are the days of sticky notes and scribbled deadlines. Utilize free or paid content calendar tools to schedule posts, categorize topics, and collaborate with your team (if applicable).
Download the Free Blog Calendar.
Prioritize & Batch Similar Tasks:
Strategically group similar tasks to optimize your workflow. Dedicate time for research on a specific day and focus on writing on another. This batching approach maximizes efficiency and minimizes context-switching.
Repurpose Your Content:
Expand your reach by repurposing existing content. Turn blog posts into video scripts, social media snippets, or downloadable e-books. Maximize the value of your efforts!
Schedule Promotion Time:
Don’t underestimate the power of promoting your content. Schedule dedicated time in your calendar to share your posts on social media platforms, engage with relevant communities, and consider guest blogging opportunities.
Analytics Are Your Ally:
Track your blog’s performance using analytics tools. Analyse what resonates with your audience and adapt your content calendar accordingly. This data-driven approach ensures you’re delivering content your readers crave.
Embrace Flexibility:
The beauty of a well-planned blog calendar is its adaptability. Leave room for adjustments as new ideas emerge or current events unfold. Being flexible allows you to capitalize on opportunities while maintaining a strong foundation.
By implementing these pro tips, you’ll transform your blog planning from a chore into a strategic advantage. Remember, consistency is key, so grab your favourite planning tool and get ready to rock the blogosphere!
The Blog Experiment
This week, I’m kicking off a live blogging experiment to skyrocket traffic to one of my websites. I’ll be pulling out all the stops with strategic blog post and web story creation, documenting the entire journey through blog posts and YouTube videos.
What’s in it for you?
- Discover powerful strategies to boost your own website traffic
- Learn how to plan and publish engaging content
- Get an insider’s look at the content creation process
Subscribe today and join the adventure! You won’t want to miss the tips, tricks, and results revealed along the way.
This is your chance to learn from the trenches and witness organic traffic growth first hand!
