Marketing is a complex and multi-layered field. What works for one company may not work for another, and what works today might not work tomorrow. That said, there are some key types of marketing strategy that all businesses should consider in order to be successful.
Marketing management can seem like a daunting task, but with the right tools and resources, it can be a breeze. This is by no means an exhaustive resource, but it will give you a good starting point to begin learning about this important topic.
Did you know that competitive marketing helps enhance customer satisfaction? It helps you eliminate guess work. Guess estimates can burn through your marketing budget. And we now see an extremely competitive landscape. You need to play offense for stealing market share and retaining customers.
Can smartphone makers Apple and Xiaomi use similar marketing strategies? No, they cannot. While, both may promote design features the core marketing message would be different. While Xiaomi talks about cost effectiveness, Apple’s entire strategy is based on differentiation. Marketing strategies have to be aligned to the overall business level strategy.
A lot depends on who is your customer. If millennials are your primary audience, spending most of your resources on print advertisements is not a great idea. To identify the best strategies for marketing your small business, you first need to understand your customers.
Lead generation can be both expensive and tricky. However there are lot of easy options available for lead generations and nurturing. This is how I created a system to generate free leads for my business. Will this work for you?
Click through rate (CTR) is “a ratio showing how often people who see your ad or free product listing end up clicking it.” Improving click through rate ensures maximum output in the form of relevant customer actions.
This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.
This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.
How do you plan to market your small business in the post Covid-19 era. Here we discuss three easy DIY strategies for small business marketing.