We often hesitate to say No in critical situations. The expression “No” is an effective business strategy. It helps bring clarity and set expectations.
Business strategy is intended to give your team the direction and guidance. How to win more customers? How to stay ahead of the competition? How to establish a clear value proposition? How to turn profitable and sustain growth?
Quite often, small and medium businesses lose their focus as they spend a lot of time planning a strategy. The complete plan often does not see the light of the day.
At an early growth stage, at times the mantra is to “Keep it Simple”.