In any field, there will be experts and beginners. The experts know how to overcome objections in B2B sales with ease while the beginners are still working on mastering the art. What this means is that if you are a beginner, don’t worry – you can become an expert too! It just takes a bit of knowledge and some practice.
“Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Zaglar. Most prospects you speak to have sales objections, or reasons they’re hesitant to buy your product. Some fake reluctance to sweeten the deal. How to handle sales objections?