The most effective way to measure the success of any piece of content is by tracking its reach. This involves measuring how many people saw that content, whether they clicked on links within that content, and how long they spent reading it.
Closing more digital leads is quite like online dating. Be a fast mover to win more often. Make most of the customer’s intent to buy. Customers hate to wait. Businesses who respond to leads in five minutes or less are 100x more likely to convert opportunities.
In today’s special news report, we cover the dark side of influencer marketing. How some agencies and companies have tried misusing this to their advantage by creating false narratives to defame competitors?
Did you know that nearly two-thirds of B2B companies outsource a portion of their marketing? It makes sense to rely on experts to get the best results. What digital marketing metrics or KPIs should you monitor? Being digital, you have access to everything you could ask for. Let us break down the key digital marketing KPIs you should focus on to assess performance and impact.
Click through rate (CTR) is “a ratio showing how often people who see your ad or free product listing end up clicking it.” Improving click through rate ensures maximum output in the form of relevant customer actions.
This has been a year of forced changes. The global pandemic has forced us to change the ways we live, work and interact. It certainly has given a push to everything digital. Online shopping, online classes for kids, webinars, video calling, online doctor consultations. The shift in consumer behavior towards digital needs an identical shift in business strategies. It has been so for the past few years. However, digital will play an even bigger role in sales and marketing. How to plan your small business marketing strategy in 2020.