In recent years, artificial intelligence (AI) has become increasingly popular in the customer experience landscape. Customer service chatbots, for example, are powered by AI and are becoming more and more common. But what other ways can AI transform the customer experience? In this blog post, we’ll explore how AI for customer experience is transforming the landscape.
Engaging customers is essential to any business’ success. However, given the vast array of marketing channels and means of communication available, it can be difficult to know where to start. Here are ten customer engagement strategies that will help steer your business in the right direction when it comes to winning customer engagement.
People tend to remember the extreme experiences – the most pleasant and the most unpleasant. What people remember is what they talk about. Brands want customers to talk good about them. Word of mouth is the best marketing you can ask for. This is where customer experience creates a differentiation for a brand.
Reality seldom meets perception. As-is business processes can be surprisingly different from planned and to-be business processes. How often do you check if everything is operated as planned? How do you check. Mystery shopping is one of the most effective ways to find out the gaps.
Customer needs and preferences keep changing and evolving. Thanks to data availability and analytics, companies can leverage deep customer insights and adapt. The recent changes in customer behavior as a result of the prolonged global pandemic and enforced lockdowns have significantly altered buying preferences and channels. Here are 4 key focus areas for brands to address what customers want.
Profitability and sustainability for most businesses depend upon customer loyalty. Repeat transactions from customers is what every business aims for. You may have heard about the concept of measuring customer life time value (LTV). There are several strategies and tactics businesses use to lure customers into repeat and more frequent transactions. Delivering a great customer service is one of these and is a zero cost strategy.
I am sure I need not stress on the importance of customer satisfaction. It is tied to the overall business success and scalability. As one of the most critical KPIs for any business, it needs to be measured. Surveys are considered to be the best method to measure customer satisfaction. However not all businesses use surveys. Some cannot while some don’t. This post is for businesses that for some reason cannot use surveys. So how to monitor customer satisfaction without surveys?