Marketing statistics
Social commerce is surging, projected to account for 21.7% of global eCommerce sales by 2028, driving revenues to a staggering $1.08 trillion.
With an anticipated 5.42 billion users in 2025, the average person will engage with nearly 7 social media platforms monthly, highlighting the vast reach of social networks.
Short-form video content is crowned king for ROI, with 35% of marketers confirming it delivers the best returns compared to other social media formats.
Facebook leads as the top platform for social shopping, influencing 24% of purchases, followed by Instagram (20%) and TikTok (13%).
Facebook remains the dominant marketing platform, utilized by 86% of marketers, with Instagram and LinkedIn following closely at 79% and 65%, respectively.
Instagram is the go-to destination for product discovery, influencing 61% of social media users in their search for new items.
Millennials drive the most social commerce spending, accounting for 33% of global purchases, closely followed by Gen Z (29%) and Gen X (28%).
Swipe up to learn how to use the power of 5Ps in Marketing.