business model

How Does Instagram Make Money?

By BMB Staff


Instagram makes money mainly from advertising and shopping fees.

Advertising is the primary source of revenue for Instagram.

It allows marketers to display their products and services to a large and engaged audience.

Instagram offers various types of ads

Photo ads, video ads, carousel ads, stories ads, reels ads and more.

These ads appear on the user's feed

Stories, explore tab, IGTV videos, and reels videos.

How does instagram charge advertisers?

Advertisers pay Instagram based on the number of impressions or clicks their ads generate.

Shopping fees are another way Instagram makes money.

Instagram allows users to discover and buy products from various brands through its shopping features.

how does instagram earn from shopping?

When a user purchases a product through Instagram's checkout feature, Instagram charges a selling fee to the seller.

summary how does instagram make money

Instagram makes money by offering advertising opportunities to marketers using the platform and by charging fees to sellers who use its checkout feature.

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