Marketing is a complex and multi-layered field. What works for one company may not work for another, and what works today might not work tomorrow. That said, there are some key types of marketing strategy that all businesses should consider in order to be successful.
A CRM can help a business keep track of customer contact information, past purchases, and any other data that could be useful in improving customer relationships. However, if not implemented correctly, a CRM can actually do more harm than good. Here are the top 5 common CRM mistakes to avoid when implementing a CRM.
In any given sales situation, there is no one size fits all solution. Tailoring your sales approach to the individual buyer and their needs is essential for success. Salespeople must be able to read their buyers and understand what motivates them in order to create a winning strategy. Buyers, on the other hand, should also be aware of what tactics work best for them and what makes them feel comfortable.
Take a step back and honestly assess your career. Are you feeling undervalued or unchallenged in your current role? Are you consistently putting in more hours than you’d like, or feeling overworked? If you answered yes to any of these questions, it might be time to start looking for a new job.
Though the business world has made great strides in the past few years in regards to diversity and inclusivity, there is still much progress to be made. In this article, we have explored the need for diversity and inclusion. What are some of the challenges and benefits that come with a more diverse and inclusive workforce?
Receivable management is a critical process for small businesses, as it helps to ensure that cash flow is maintained and that late payments are avoided. Unfortunately, many small businesses fail to effectively manage their receivables, which can lead to financial trouble.
Marketing management can seem like a daunting task, but with the right tools and resources, it can be a breeze. This is by no means an exhaustive resource, but it will give you a good starting point to begin learning about this important topic.
Starting and running a small business can be daunting, especially when competing against larger companies. In a competitive market, competing against larger businesses and other SMEs, what are the best small business strategies?
Sales is hard. It’s even harder when you’re making common sales mistakes that could easily be avoided. In this article, we’ve covered the top 5 sales mistakes you’re probably making, and more importantly, how to avoid them.
Businesses can increase their profits by up to 26 percent by simply providing good customer experience, according to a study published in the Harvard Business Review. This is likely because customers who have positive experiences with a company are more likely to return as customers, refer others, and spend more money.