When you have a goal in mind, strategy is about how you would reach that goal. In this post, we will understand strategy in terms of value. Business is all about delivering value to the consumer. A similar product manufactured by two different companies may have varying price points. How do you create value?
Author: Nitesh Verma
Founder - Business Management Blog. I am an independent business strategy consultant, helping companies take data driven business decisions.
My mission is to find and implement simple solutions for complex business problems.
6 common sales myths you should avoid to succeed in sales
Sales is less art and more science. The skills to excel in sales can be taught. However, there are lots of common misconceptions and sales myths you should avoid. You would have heard some or all of these 6 sales myths.
How to create an Employee Value Proposition?
What is the most influential lever for employee retention at your workplace? Creating an employee value proposition helps your meet business objectives.
Are you guilty of overlooking trivial expenses on the balance sheet?
It won’t be incorrect to state that some trivial and unnecessary expenses get ignored during business reviews. The impact of saving such expenses is so miniscule that the management does not bother reviewing them. However, I recommend you question every single line item. What seems trivial may have a very significant impact.
How do I promote my business?
This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.
Sales Case Study with Example
This is a sales case study with two examples. Minu, a banker and Suraj, a relationship manager with an insurance company meet Rajat to convince him for investing in respective schemes. What made them lose or win the sale?
How to market your small business at a low budget?
How do you plan to market your small business in the post Covid-19 era. Here we discuss three easy DIY strategies for small business marketing.
Are you using videos for social media marketing?
Video content has better engagement compared to other content formats. Here we are sharing 6 tips on using videos for social media marketing.
Do you monitor the risk of losing customers?
How do you track the engagement and risk status for each of your clients? At least for the high priority and strategically important customers. It is important that you monitor the risk of losing customers.
Not just a word. “NO” is an effective business strategy
We often hesitate to say No in critical situations. The expression “No” is an effective business strategy. It helps bring clarity and set expectations.