This is a very common question small business owners often ask – “How do I promote my business?”. In this post, we will address this question for small offline businesses. These are businesses that cater to customers within a specific locality or area. These could be both B2C or B2B.
This is a sales case study with two examples. Minu, a banker and Suraj, a relationship manager with an insurance company meet Rajat to convince him for investing in respective schemes. What made them lose or win the sale?
How do you plan to market your small business in the post Covid-19 era. Here we discuss three easy DIY strategies for small business marketing.
Video content has better engagement compared to other content formats. Here we are sharing 6 tips on using videos for social media marketing.
How do you track the engagement and risk status for each of your clients? At least for the high priority and strategically important customers. It is important that you monitor the risk of losing customers.
We often hesitate to say No in critical situations. The expression “No” is an effective business strategy. It helps bring clarity and set expectations.
Managing employees and inspiring them to give their best has always been a challenge for businesses. Why is managing employees such a challenge? What makes it so difficult?
Business strategy is intended to give your team the direction and guidance. How to win more customers? How to stay ahead of the competition? How to establish a clear value proposition? How to turn profitable and sustain growth?
Small Businesses are credited as the engines of job creation. Creating jobs positively impacts families, the community and the overall economy.
The competition is getting tougher. The barriers to entry for a lot of businesses are being either eliminated or reduced by a large extent. So how can a small business survive competition?